Every year, the Consumer Electronics Show (CES) brings together tech enthusiasts from all over the world. This year, over 175,000 people gathered from 160 countries to check out the latest tech trends and products from over 4,400 companies. From foldable phones and 5G to plant-based pork and flying air taxis, many products and trends generated buzz.
CES provides marketers with a platform that allows them to stay on top of the latest and greatest innovations, ultimately helping them prepare marketing strategies for the future. New technology gives marketers an opportunity to enhance existing products, engage their customers in new ways, reduce costs, predict campaign outcomes and improve overall efficiency.
eMarketer rounded up the top takeaways from CES 2020 including the importance of emerging technologies according to marketers and agency executives. Check it out below.
- Artificial Intelligence (AI) is Making the Internet of Things (IoT) Smarter: AI and the IoT have become deeply engrained in daily life and have major implications for businesses and consumers such as reducing costs, automating decisions and personalizing customer service.
- 5G’s Value Becomes Clearer: The number of 5G networks and devices is growing, and it’s becoming easier to see where the tech will add clear value, especially when combined with AI and the IoT.
- Big Tech Confronts Data Privacy: As consumers become more concerned about how technology is compromising their personal data, tech companies are attempting to calm their fears.
- Connected Mobility Spotlights Partnerships: The auto and tech industries are becoming increasingly intertwined as they collaborate to create vehicles that are smart, sustainable, connected and autonomous.
- Tech Becomes More Intuitive: As tech becomes more sophisticated and complex, companies are making it easier to use and understand. Voice control, gesture control, invisible design and ambient computing are all key to these efforts.
- Screens Get Bigger, Smarter and More Flexible: CES featured new and improved TV, computer and mobile screens which included thinner, smarter, foldable and flexible models.
- Extended Reality Sees Incremental Improvement: Incremental developments in VR, AR and Mixed Reality (MR) will improve these technologies over time. Usage will increase as headsets get smaller and image quality gets better.
- Tech Fast-Tracks Healthcare Data: The combination of AI, connectivity and big data is accelerating the pace of digital health and wellness innovation. Wearables will play a key role in this process.
- Is Tech Solving the Right Problems?: There is concern that some new tech is creepy, over-the-top and unnecessary. The industry continues to wrestle with the question, “how much tech is too much tech?”
- Sustainability Becomes More Urgent: Consumers are increasingly considering environmental impacts when buying products and services. Businesses face mounting pressure to improve sustainability and are using tech to achieve these goals.
While CES served as a platform to showcase the latest and greatest in technology and consumer gadgets, the new decade will continue to bring along many new and exciting technology trends that we will come to embrace. The convergence of technology is making products and services possible that were inconceivable just a few years ago.
As you navigate these new tech trends, we’re here to help! Contact us today for more information on how you can leverage the latest for future marketing campaigns.